Add to ORKGThe consumption of alcohol plays an important part in the way in which people create identities and live their social lives. Alcohol brands become embedded in everyday life through marketing practices, and this is amplified by an increase in new technologies that facilitate the transference of marketing messages. This research explores how alcohol brands use social networking sites (SNS) and packaging as part of their repertoire of marketing activities, and how users respond to these activities
The consumption of alcohol by young people remains a major public health concern at both the nationa...
Aim: To explore participation with alcohol marketing (i.e. commenting on brand statuses) and user-cr...
Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands ...
The consumption of alcohol plays an important part in the way in which people create identities and ...
Young people increasingly communicate and interact via social digital media such as Social Network S...
Alcohol is a pervasive theme in young people’s social media interactions, and one of the products mo...
This paper presents the findings from exploratory research that explored young people's attitudes an...
This paper presents the findings from exploratory research that explored young people's attitudes an...
Aim: To explore participation with alcohol marketing (i.e. commenting on brand statuses) and user-cr...
Purpose There is a growing body of research into the utilisation of social networking sites (SNS) b...
Abstract: New media platforms including social networking sites (SNS) have changed the media landsca...
Context: There are two ways that digital media may influence alcohol use. The first is commercial al...
Purpose: There is a growing body of research into the utilisation of social networking sites (SNS) b...
The consumption of alcohol by young people remains a major public health concern at both the nationa...
International audienceAims: It is well established that alcohol advertising influences young people’...
The consumption of alcohol by young people remains a major public health concern at both the nationa...
Aim: To explore participation with alcohol marketing (i.e. commenting on brand statuses) and user-cr...
Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands ...
The consumption of alcohol plays an important part in the way in which people create identities and ...
Young people increasingly communicate and interact via social digital media such as Social Network S...
Alcohol is a pervasive theme in young people’s social media interactions, and one of the products mo...
This paper presents the findings from exploratory research that explored young people's attitudes an...
This paper presents the findings from exploratory research that explored young people's attitudes an...
Aim: To explore participation with alcohol marketing (i.e. commenting on brand statuses) and user-cr...
Purpose There is a growing body of research into the utilisation of social networking sites (SNS) b...
Abstract: New media platforms including social networking sites (SNS) have changed the media landsca...
Context: There are two ways that digital media may influence alcohol use. The first is commercial al...
Purpose: There is a growing body of research into the utilisation of social networking sites (SNS) b...
The consumption of alcohol by young people remains a major public health concern at both the nationa...
International audienceAims: It is well established that alcohol advertising influences young people’...
The consumption of alcohol by young people remains a major public health concern at both the nationa...
Aim: To explore participation with alcohol marketing (i.e. commenting on brand statuses) and user-cr...
Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands ...